Social media has revolutionized how we look at brands and people. The very definition of celebrity has changed within a span of a few years. A wrestling biggie or a Hollywood hotshot aren’t the only ones that are being called a celebrity. Social media influencers are taking up the stage and, how!
These days, you can easily find a beauty influencer with at least 10K followers in their kitty. Beauty products are the biggest industry in the whole wide world. These brands are actively collaborating with the influencers to improve their brand base. However, as a beauty influencer yourself, what steps should you take to amplify your presence on the social media platform?
Here are some tips that can help,
Show what’s needed
As an influencer, you take a lot of time and effort to get that perfect picture. The lighting, the editing, and the locations – all of them are well planned and executed. When you look at most of your posts, every picture or blog seems like a dream come true.
But, it’s time to wake up and burst the bubble! There are thousands of pictures and billions of other blogs that look just like your – or sometimes even better. So, instead of gawking at all your content, nitpick the best ones and expand it. Know what makes your content unique and only showcase those.
Leverage those emails
The return on investment for every dollar you spend on email marketing is 4200{82ba4d0f4ff46dcdac43ee6f5d340f42949cdd5f1de955d6e1100b9475789422}! Do not excuse yourself from this gem of marketing, assuming that it isn’t for the beauty influencers. If you’re someone starting a beauty blog or into this business, you will know how emails will bring better business for the brand!
One of the daunting tasks is to find the contacts – actually the right contacts. However, finding them has become pretty easy with an email finder website like GetEmail.io. It is powered by artificial intelligence and can get email contacts within just a matter of seconds. This website also comes with a chrome extension to your Linkedin account. So finding the email address of the profile becomes easy.
Collab isn’t just for the brands
Haven’t we all seen our favourite YouTubers collaborate and be a part of each other’s content creation. It sounds fun, exciting and heart-melting. When observed from the business perspective, it is the smart business move by both the owners.
You get to engage with each other’s audiences and thus pull them into your target too. The collaboration itself creates hype on social media. So, you can see a spike in engagement in your posts. Find the influencers of a similar niche to help you improve your base.
Talk the talk
Huge brands are actively listening to their social media. It means that they’re observing everyone who talks about their brand on any social media website. Leverage this to your advantage and mention the brands in your posts.
You need to talk about the brand enough to get the brand to talk to you. Once a brand shows interest in your profile, then there is no looking back. Collaborating with the brand itself means better exposure. But don’t overdo it to make it seem desperate.
Conclusion
Unlike popular opinion, a beauty influencer has a ton of work to create the content the way they make it. Don’t take no for an answer and just get going with the tips mentioned above!