The American Vogue Business During The 1950’s


While the traits within the American fashion business in the course of the Forties’ have been largely influenced by the Second World War and its painful penalties, the Nineteen Fifties’ witnessed the emergence of new developments in the fashion business which had been introduced with the intention of leaving the past behind and shifting in direction of a new future with hope and optimism. Since this pattern was in complete contrast with the conservative attire of navy suits and ties adhered to by American males, there were many men who refused to emulate this type and stuck to modest colors like dark blue, brown and charcoal in form of collared jackets, cardigan sweaters and plaid jackets.

Innovations in textile expertise following the conflict resulted in new fabrics corresponding to spandex, volleyball shorts and easy-care cloth finishes that fitted the suburban way of life of the Nineteen Fifties with its emphasis on casual sportswear for both women and men.

Hardie Amies who educated as a tailor designed the Princess Elizabeth (soon to be the Queen)’s attire for a tour of Canada in 1950 and ran a West Finish couture salon for anybody who wished a slice of her very standard and correct kind of understated elegance that as he stated Did not frighten the horses”.

Fascinating evening robes, wedding ceremony gowns, cocktail outfits, women’ fits, coats and equipment illustrated this particularly lavish period in the historical past of female vogue, characterised by an class that has rarely been equalled.

While many of those formal fashions have been out there in both junior and grownup sizes, judging by the styling and descriptions, these attire have been positively meant to be worn while dancing in the adorned high school gymnasium accompanied by your beau.

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