Social media is probably the best thing to happen to fashion ecommerce. Currently, there are approximately 5 million active business profiles on Instagram, according to BigCommerce. Among the dozens of social media apps out there, Instagram is one of the top commerce platforms to drive traffic, revenue and brand awareness, especially for men’s clothes online stores like Differio.com.
Men’s trendy clothing has been so successful that it’s already expected to outpace womenswear in revenue within the next five years. With this much growth, it might seem easy for menswear ecommerce stores to get their brand known on Instagram. However, there’s more strategy that meets the eye than simply inputting hashtags and adding followers.
Among mens clothing stores online, Differio knows how to use Instagram to their advantage by staying ahead of social ecommerce trends. Here are some of the ways we noticed Differio uses Instagram to generate sales and increase traffic with mens streetwear.
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Even if you’re not an active Instagram user, you’re most likely using this social media app to check out the latest arrivals in fashion clothes for men on your favorite menswear account. The beauty of Instagram is that it’s so easy …