Category: General Article


Social media is probably the best thing to happen to fashion ecommerce. Currently, there are approximately 5 million active business profiles on Instagram, according to BigCommerce. Among the dozens of social media apps out there, Instagram is one of the top commerce platforms to drive traffic, revenue and brand awareness, especially for men’s clothes online stores like Differio.com.

Men’s trendy clothing has been so successful that it’s already expected to outpace womenswear in revenue within the next five years. With this much growth, it might seem easy for menswear ecommerce stores to get their brand known on Instagram. However, there’s more strategy that meets the eye than simply inputting hashtags and adding followers.

Among mens clothing stores online, Differio knows how to use Instagram to their advantage by staying ahead of social ecommerce trends. Here are some of the ways we noticed Differio uses Instagram to generate sales and increase traffic with mens streetwear.

  1. Customer Service via Comments

Even if you’re not an active Instagram user, you’re most likely using this social media app to check out the latest arrivals in fashion clothes for men on your favorite menswear account. The beauty of Instagram is that it’s so easy …

Are you a person who tends to find noisy, busy social situations emotionally and physically draining? Do you find yourself quiet and reserved in large groups of unfamiliar people? Have people told you that you are more self-aware or thoughtful than the average individual? Do you value your alone time and enjoy doing most of your favorite things in solitude? Do you excel at your job because it provides you with a great deal of independence? If so, you are displaying some of the characteristic signs of introversion.

While introverts can and do socialize, they tend to stick with a small group of intimate friends. For the introverted bride-to-be, the idea of being the center of attention and forced to engage with hundreds of people at their wedding might be terror-inducing. If you’ve recently become engaged and are experiencing cold sweats at the overwhelming responsibility of planning your day and dealing with vendors, guests, and extended family, you may want to read ahead at some suggestions we’ve gathered for making your day as wonderful for you as possible.

Keep the wedding small. One introverted bride indicated that she kept her wedding guest list to people could encounter on …

A white lace boho dress is sure to make a wondrous addition to your wardrobe, especially for the warmer spring and summer months. But thanks to the versatility of the bohemian style you can also wear this stylish dress in the cooler months of the year as well.

But whether it’s summer or winter you don’t need to wear this beautiful dress on its own, you can pair it up with some accessories to create a stunning look. But what should you wear with a white lace bohemian dress? Well, there are plenty of options to consider let’s look at some of my favourites.

A Sun Hat

Sometimes called summer hats, floppy hats or straw hats these beautiful accessories make the perfect accessory to go with a white bohemian dress. They pair up perfectly with the more relaxed bohemian style and you have a wide-range of different colour options to choose from.

A Denim Jacket

This might not seem like a complementary accessory, but we think you’ll be surprised, try to go for a lighter denim and fold up the sleeves for a very fashionable look. It’s perfect for slightly cooler weather and the jacket can easily be removed if …

I’ll admit, the sheer idea of street-level marketing seemed like it wasn’t going to work. While I knew it was popular in our industry, it was also something that requires quite a bit of legwork and attracting new customers on the spot. While that might have seemed daunting, I also knew it was something we had to take on. Which, with a little bit of luck and understanding of what I’d want from start to finish of want in a brand experience, I learned quite a bit on how to increase our revenues. Here’s how:

Learning The Basics

I knew that if I was going to improve my street-level marketing, one of the first things I had to do is learn the basics of how successful street-level marketing went. This was much more difficult than coming up with some flyers or popular places with street traffic but looking to make an impression upon everyone who came in contact with our brand. That came with knowing what type of message I wanted to leave and why.

Designing a brand experience can be tough to decipher as it’s part science as much as it is personality. For example, as noted by Ragan, …

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