I’ll admit, the sheer idea of street-level marketing seemed like it wasn’t going to work. While I knew it was popular in our industry, it was also something that requires quite a bit of legwork and attracting new customers on the spot. While that might have seemed daunting, I also knew it was something we had to take on. Which, with a little bit of luck and understanding of what I’d want from start to finish of want in a brand experience, I learned quite a bit on how to increase our revenues. Here’s how:
Learning The Basics
I knew that if I was going to improve my street-level marketing, one of the first things I had to do is learn the basics of how successful street-level marketing went. This was much more difficult than coming up with some flyers or popular places with street traffic but looking to make an impression upon everyone who came in contact with our brand. That came with knowing what type of message I wanted to leave and why.
Designing a brand experience can be tough to decipher as it’s part science as much as it is personality. For example, as noted by Ragan, …